Tag Archives: hennes and mauritz

Versace for H&M

21 Jun

The swedish low cost fashion giant, Hennes &Mauritz announced a collaboration for the fall season collection with the icon of fashion Donatella Versace. Interestingly, in 2008 she said “I respect everyone who does [those types of lines]. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.” Her decision has changed so in 2011 she says “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere. “I don’t know why she changed her opinion, maybe because of the economic crisis, but i’m very happy for her decision!  Versace will also put together a pre-spring collection to be sold online in select countries. H&M is one of the low cost brands which have collaborated with the fashion houses like Karl Lagerfield, Stella McCartney, Jimmy Choo, Comme des Garçons  Roberto Cavalli and recently with  Lanvin. I think it would be a good chance for boosting company’s image and for increasing  sales which in the last quarter have decreased, despite the fact, the prices of clothes remain the same but the cost of the fabrics became bigger. So! We’re waiting for november and for the results of this stunning collaboration!!!  Continue reading

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